ABOUT US
Welcome to AshBade, where passion meets purpose in the pursuit of redefining footwear. Our journey began with a simple yet profound vision to create footwear that transcends boundaries, connecting humanity with the essence of nature. With unwavering dedication, we’ve crafted SWALKS – socks that walk – an embodiment of innovation, comfort, and sustainability.
Our Story
The brand AshBaDe was created and is owned by Happy Feet India Private Limited. Based in Chennai, the company is engaged in the design, development and manufacture of “SWALKS” (Socks that Walks).
The team is courageously and ably lead by the company’s Founder & Managing Director – Sridharan Ganapathy. A talented and accomplished footwear designer and technician, Sridharan has an impressive international background in Shoe making, with extensive expertise in product development and management, manufacturing, sourcing and customer service.
The Happy Feet India team comprises of dedicated and experienced technicians, whose average experience in the shoe industry is more than 25 years. The entire team is quality conscious and our emphasis is on customer satisfaction.
Our Vision
It is our vision to be the most preferred brand in “innovation and comfort” footwear. We propose to attain that position by constantly researching and developing our core competency of product quality and design development. Happy Feet India is customer-centric and will strive to keep its customers happy with its comfort concept that lies at the heart of every AshBaDe product.
Our Mission
At Happy Feet India, “Quality” comes first. The entire team is quality conscious and lays emphasis on conformance to customers’ requirements. From raw materials to final finishing, all the products pass through each stage under a well-defined quality assurance system that ensures international standards of quality and meets the goal of customer satisfaction.
Explore and pick your favourite
Upgrade your walking game with SWALKS! Shop Now and treat your feet to unparalleled comfort and style!